Have you ever spent hours speaking with somebody that inquired around your Enterprise only to discover out that they could not afford your services or your services or items had been not a “great fit” for their Enterprise? I’ve even experienced that following I talked to somebody for hours then they revealed they did not like anything to do with computers, social media or studying in a virtual environment. Had I know that I would not have even scheduled an appointment to discover much more around their Enterprise. They had been not my perfect client.
As a Company owner we require to believe of our time as billable hours. We require to think about each and every meeting or job regardless of whether or not it is a great use of our time. So, I hear you asking…”How do I do this?” The answer lies in your prequalifying procedures. When you follow my actions below you will know that the individual you are meeting is your perfect client. Your perfect client desires your service and is willing to spend in it.
Two Actions to Prequalifying Customers
1. When somebody visits your site or contacts you on the telephone ask him or her a series of questions. It may possibly be only 3 or six questions. This will show you two points. Very first, it will show you the individual is committed by answering the questions and can follow directions. Second, it will let you know much more around the individual looking for your service or item. This will enable you to decide if the individual is your perfect client or regardless of whether you may possibly want to refer him or her to yet another Enterprise associate.
2. Your next step following receiving the answers to your questions is to send a reply along with a description of your services and fees. In your reply you will want to schedule a time to follow up in individual or on the telephone. The individual will have your fee schedule and a list of your items and services. This will enable the individual to know just before the session whether or not or not he or she can afford your item or service.
When you prequalify a person interested in your items or services you will save the other individual time and embarrassment if they can not afford your services or goods. You will save your self time and cash by not spending hours with a person who is not your perfect client.
Your perfect client might not be able to effortlessly afford your item or service. But, if he or she has the desire to spend in your item or service he or she will discover the cash. Prequalifying the individual based on their capability to pay permits them to save the funds until they can pay. It also permits him or her to discover the cash. Perhaps he or she requirements to wait a month until a bill is paid off or until it is income tax time. That is ok. They will know not to spend that cash. They will also know upfront the value of what you provide. Yes, they might shop about and that is ok. But, if they are your perfect client he or she will hire you when the time is correct with out you having to do a heavy sales pitch. Prequalifying your Customers will save you both time and funds.