Arvind Rajan on the risks of grassroots marketing

Arvind Rajan is the Chairman of Grassroots Enterprise. Hespoke at the May 7, 2008 symposium sponsored by the Media Management Center and the JL Kellogg School of Management. The symposium was entitled From the Board Room to the War Room and Back: A Symposium on Media and Marketing in Business and Politics. Here he speaks on the risks of grassroots marketing.

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