A Conversation about Entrepreneurship and Grassroots Marketing with GI Sanders of Fancorps.com


GI Sanders, co-owner of Fancorps.com, sat down with ArtistsHouse at SXSW 2008 to discuss the founding of his company and the lessons about entrepreneurship he learned along the way, and also to share some of the secrets of finding, building, and leveraging a street team of hard-working, dedicated fans to do grassroots marketing on your behalf.

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